Springville company creates the largest address list in the United States | News, Sports, Jobs

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Jeffrey Duncan, Senior Technical Product Manager for Smarty, poses in this undated photo.

Courtesy of Smarty

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Smarty front team members work in this undated photo.

Courtesy of Smarty

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Embedded in everyday life, on every website people use is the work of other companies. Every time someone uses Zillow or Netflix, they reap the benefits of working in Utah County.

Smarty, formerly known as Smarty Streets, is a Springville-based company that creates address verification software for businesses.

Although the company may not be familiar to some, according to Jeffrey Duncan, senior technical product manager for Smarty, many people are already using Smarty software without even knowing it.

“Every time you place an order on Amazon where you add a new address and you get a little box that pops up and says ‘Do you mean this address?’ That’s us,” Duncan said.

Companies like Microsoft and government organizations like NASA, along with many others, use Smarty’s address verification software to verify addresses, fix typos, consolidate duplicate addresses in mailing lists, etc

Now, however, Smarty is upping the ante. On Wednesday, the company released its master address list in the United States. The company claims the list is the most comprehensive and accurate list of verified, publishable addresses currently available in the United States.

Access to this master list of over 193 million addresses is available to businesses for purchase. Duncan considers the list an ideal product for businesses looking to advertise to individuals in a specific area code or state, or even for organizations that provide vital services.

“If you’re a 911 service in Texarkana, Arkansas, and you really want to know all the addresses in your county or all the addresses you serve, yes, you can apply to the state to get it, and even if I wish it was effective…it’s not always the case,” he said. “A lot of states and bureaucracies…they don’t have the manpower to create something like that.”

No names are associated with addresses on Smarty’s main US address list because, according to Duncan, that is not the company’s raison d’être.

“The data we have doesn’t have anyone’s name on it,” he said. “Unless your name is Martin Luther King and there is a boulevard in Georgia named after you, we don’t have your name. So we have all the addresses of the country, but no name is attached to it.

Smarty operates using the US Postal Service as the address format authority. USPS does not sell access to a master list of unencrypted addresses. Smarty therefore created its master list of addresses in the United States by comparing the addresses to an encrypted data file provided by the postal service. Non-postal addresses are not included in the list at this time.

“When we started, the US Postal Service gave us access to an encrypted data file,” Duncan said. “Encrypted means we can take an address and submit it to this file and say ‘is this address real? and their answer would be no or yes… but exposing the list was never an option.


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