Harpic undergoes a wording change; launches Har Neeli Bottle Harpic Nai Hoti campaign

Reckitt India has launched an artificial intelligence (AI) enabled encryption technology for packaging.

Harpic has changed its original blue with a new 20% thicker formulation. Reckitt India has launched artificial intelligence (AI) enabled encryption technology for the packaging of the new Harpic packs, in which consumers can scan the encrypted QR code to verify the manufacture and origin of the product.

Harpic is committed to providing an enhanced customer experience by bringing new solutions that meet changing consumer needs, said Saurabh Jain, Regional Marketing Manager, South Asia, Hygiene, Reckitt. “The new Harpic formulation is 20% thicker allowing the consumer to easily spread/coat the toilet bowl, resulting in a cleaner, germ-free toilet. We embed AI-encrypted QR code technology on our packs. This technology helps consumers verify product authenticity and drive better engagement by providing tips and ways to keep their washrooms clean and hygienic,” he added.

For Skand Saksena, R&D Manager, South Asia, Hygiene, Reckitt, changing consumer needs require improved product formulations that can deliver an improved customer experience. “It is our responsibility to push the boundaries and continue to make Harpic a superior and preferred brand. Harpic’s new thicker formulation makes the product much more effective at cleaning stains, causing the liquid to stick to the bowl longer, resulting in longer contact times allowing for a more efficient cleaning experience. With the improved formulation, Harpic provides consumers with a superior toilet cleaning experience,” he said.

Reckitt is the global consumer health and hygiene company. the company’s brand portfolio includes brands such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon , Woolite.

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