Alaska Airlines is ditching male and female uniforms for a gender-neutral look

A US airline is scrapping its traditional male and female uniforms and adopting a gender-neutral dress code for crew.

Alaska Airlines announced this week that it has updated its dress code guidelines to make them more inclusive and gender-neutral, including staff of any gender identity being allowed to wear any uniform and polish style. nails or makeup if desired.

It also introduced optional badges that show a staff member’s preferred pronouns, and grooming guidelines were updated to allow for more diverse piercings, tattoos, and hairstyles.

The carrier says it is working to give customers the option to select their preferred pronouns when making reservations by the end of 2022.

“I love who I am and I refuse to make myself smaller to be accepted. That’s something I can’t compromise on,” said crew member Monique AKA “Mo.” from San Diego.

“We all want to look professional, and we all want to be ourselves at the same time – your gender shouldn’t define what you wear or what you look like.”

The airline says it is also developing gender-neutral uniform pieces with Seattle designer Luly Yang, with input from non-compliant employees.

“I think having the ability to have some form of personal identity is amazing,” said Nesha, staff member, customer service agent in Portland. “Allowing tattoos and nose rings as well as gender-neutral pieces is what makes Alaska such a great and inclusive company that everyone loves.”

Flight attendant Tim, who has worked for Alaska for 17 years, said the policy “shows people without telling them what Alaska values ​​are.”

Crew wearing some of the mix-and-match uniform variations now available

(Alaska Airlines)

It comes after a complaint was filed against the airline by the American Civil Liberties Union (ACLU) in May 2021.

Non-binary flight attendant Justin Wetherell has alleged that the airline’s gendered outfits led to them being misinterpreted at work.

The ACLU argued that the airline’s strictly “male” and “female” uniforms violated Washington state law, which prohibits discrimination based on sex.

A statement from Alaska Airlines said, “This is an important step in an ongoing journey to be more inclusive, and there is still work to be done. We will continue to review our policies, programs and practices to ensure we are living our values ​​and creating a place where everyone belongs.

It’s not the first airline to go gender-neutral – Icelandic newcomer PLAY was the first to launch a range of gender-neutral uniforms in July 2021, with comfortable suits, logo tees and white sneakers.

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